AI chatbot, ChatGPT has taken off in record-breaking fashion since launching in November 2022, accumulating more than 100 million users in the first two months. With its vast capabilities, Al has the potential to revolutionize the way we work. Despite fears of AI replacing humans, some beauty brands are already embracing the possibilities of AI tools like ChatGPT to increase productivity and generate new ideas for future marketing campaigns.Brand Agency London, home of global beauty brands Ciaté London, Lottie London, and I Am Proud, recently implemented the use of generative AI across their marketing team to great success. BeautyMatter caught up with Nora Zukauskaite, Global Marketing Director at Brand Agency London, to learn more about how the marketing team uses ChatGPT to streamline its workflow.Speeds Up BrainstormingChatGPT’s capabilities are vast and varied, but it’s particularly useful as a brainstorming tool, which is where the seeds of great marketing ideas start to grow.“The marketing team utilized the AI to brainstorm campaign ideation for the Lottie London Consent to Kiss campaign, the PR team utilized the AI to create a press release of the new Body Proud Smooth Talk Exfoliating Body Serum, and the social team utilized the AI to brainstorm content calendar ideation and caption writing for the new brand launch of Hair Proud,” Zukauskaite told BeautyMatter.While not every answer from ChatGPT will be fit to print, it serves as a decent starting point that the teams can tweak and “humanize” as needed. This ends up saving the marketing department time and gets the ball rolling on creativity and collaboration.